What is branding? And should your small business be doing it? The short answer: yes! In some ways, you probably already are branding. You may not even realize it.
Ultimately branding is something that triggers associations in our minds. It’s about creating an identity, an awareness of your organization. Branding builds trust and credibility. It’s what can set your company apart from a competitor. It tells us what to expect from that company. But when it really comes right down to it, branding is about the perception your consumers, your fans may have of your company. That perception may not be the same one you have. That’s why building a consistent brand is so important. You want to create the same image you have of your company in your fans’ and consumers’ minds.
It sounds pretty easy? Right? With a brand strategy, you’ll be well on your way to building a consistent brand online. Here are a few elements that are important to every brand strategy.
TIP: Often times it’s easiest to develop a voice as a small business when you have one person who developing that content or just a couple working together!
Above all when developing your brand, I can’t stress enough the importance of being consistent—from the look of your company to the way your company communicates!
Of course branding alone won’t get you results, but it is an important element of getting your company online.
If you’re interested in developing your company’s brand, see how Impressions by Chelsea Lund can help!